Copyright © 2023 - PURO SENTIDO - All Rights Reserved.
A FRANCHISE THAT GENERATES
Memorable sensory experiences
“Memory can hold up to 10.000 different scents and only recognize 200 colors”
-Richard Axel y Linda Buck, Nobel of Medicine, 2004-.
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PURO SENTIDO
Experts in creating emotional connections between brands and their clients, we generate unique experiences that leave a trace in memory.
THE SENSES
They are emotional bursts. The combination of visual, musical and olfactory stimuli, is reflected currently that a person stays in a space or store.
Music is considered as one of the elements that cause the highest pleasure in life. It releases dopamine in the brain and recalls memories that make us feel comfortable to enjoy being in a space.
Scent is the most powerful sense, and the one that impacts the most in the limbic system of the brain. Olfactory bulbs are connected to areas that process emotions and learning.
OUR FOCUS
The memory of your customers, perception of time, level of attraction and feelings of wellness are determined initially by the stimuli that they perceive through each one of their senses.
Make a difference in their senses.
Structure
Puro Sentido has been operating for 13 years, since its inception in Colombia we have reached the Mexican, Costa Rican, North American markets and more, with new and innovative ways of reaching clients through the use of sensory marketing. Since 2019 we have developed a franchise model that started in Ecuador.
WE MAKE A DIFFERENCE
Alter the notion of time and increase the permanence of customers in stores, increase productivity and improve people’s mood.
Boost your brand recall, positioning and awareness by implementing differentiating features and adding value while increasing sales by at least 20%.
EXPERIENCE
Serving more than 500 clients in Latin America and more than 100 in the USA.
Partners with the biggest licensed music provider worldwide.
Able to reach any market niche with 100% custom-made sensory strategies.
ROYALTIES
for sales to direct referrals from Puro Sentido
for sales to franchise managed direct clients
GOOD WILL
The current image and impact that Puro Sentido has had since its inception.
Marketing
Geographic characteristics
Company DNA
Positioning
KNOW HOW
Operative and administrative processes that have boosted our growth
Fixed assets
Intangible assets
Current situation balance
Organizational structure
WE CREATE SENSORY EXPERIENCES FOR YOUR BRAND
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CASOS DE ÉXITO
Somos aliados estratégicos de KOAJ, mediante la creación de un logo olfativo que los representa como marca. Hoy en día su aroma es el mejor ejemplo de marketing olfativo en los países donde tiene presencia. ¡Nos sentimos orgullosos de hacer parte de este caso de éxito y de crear experiencias olfativas inigualables!
Este fue el resultado de la exitosa estrategia sensorial en la que Puro Sentido implementó un característico aroma a café de OMA en los paraderos de buses generando impacto en las calles de Bogotá y antojando a los transeúntes a probar su nuevo café de OMA con BAILEYS
Puro sentido demuestra una vez mas el éxito del marketing sensorial, esta ves con el centro comercial Atlantis Plaza creando experiencias sensoriales con Marketing Olfativo. Descubre cómo puedes hacerlo con tu empresa.
SOME OF OUR CLIENTS
