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SCENT MARKETING
Our sense of smell has the capability to remember aromas for life, which allows us to generate strong emotional connections between the brand and its clients.
Create the sensory identity of your brand. Our aroma lab and a collection of musical options are some of the tools that we use to create scent, audio and visual branding.
Increase top of mind and remembrance of the brand and improve the shopping experience by receiving pleasurable emotional experiences, we connect the brand’s style with your clients.
WHAT CAN WE ACHIEVE WITH SCENT MARKETING?
Custom signature scent
Puro Sentido designs aromas that will represent your brand based on its values, the buyer persona and its style.
Increase in client tenure
A place with a pleasant aroma creates a feeling of spontaneity and comfort.
Productivity increase
Aromas stimulate focus.
Boost sales
Businesses that implement scent strategies report at least 25% increase in their sales.
Rise in purchase decision
84% of people enter a shop when they perceive a pleasant aroma.
It is vital in scent marketing to include exclusive elements that improve brand awareness and stand out from the competition, by projecting the most appealing identity of the brand.
The business should not only smell good, but it has to be remembered by its uniqueness.
How often have you thought of something specific after perceiving a particular scent?
We start by analyzing your brand, the projection objectives, its values and any aspect that determines specific characteristics which will be essential to design your scent.
We hold a portfolio that includes over 2500 fragrances and essential oils, to create the right combination of aromas that will represent your brand in the best way possible. Our team of experts will analyze the colors, forms, sounds, communication tones and buyer personas of your brand.
This way, we will select each ingredient to define the best aroma that will be from now on your olfactory identity.
HOW DO WE DO IT?
Get full support that goes from installation to continuous follow up on your strategy to guarantee its success.
Analysis of the space that you want to treat. We’ll guide you through a concrete and effective strategy by applying the best technology in aroma diffusers, to satisfy your needs.
We continuously maintain the equipment (aroma diffuser) if you select rental mode. Otherwise, we will guide and support you throughout the whole implementation process if you decide to purchase it.
OUR ACHIEVEMENTS
YEARS
1
years of experience
BRANDS
+
1
We have collaborated with over 1500 different brands, by creating unique experiences with each one of them.
COUNTRIES
1
Our products and services are available in 6 countries.
WE CREATE SENSORY EXPERIENCES
FOR YOUR BRAND
Contact us and try out our fragrances!
AROMA DIFFUSERS
We will place state-of-the-art aroma diffusers in strategic spots to stimulate the purchase decision and remembrance of the aroma with the identity of your brand.
Find the technology that fits best with your objectives. First, schedule a free consultation to define the strategic positioning for the installation of aroma diffusers. Thereafter, we will guarantee a homogeneous diffusion of aroma in your space.
Strategies will be guided from start to finish, ensuring an increase in brand awareness with your brand’s aroma. Define with us the aroma design that fits best with the concept and style of your brand. We can even create a scent from scratch.
After installation, we will maintain and recharge the devices monthly in a hassle-free rental mode, or we will guide you to set up the right adjustments in the devices if you decide to buy them.
How often have you thought of something specific after perceiving a particular scent?
Puro Sentido uses scent marketing tools to inspire every aspect that makes your brand unique, to create the most representative scent logo or aroma for your business.
SUCCESS STORIES
We are strategic allies of KOAJ, through the creation of an olfactory logo that represents them as a brand. Today their scent is the best example of olfactory marketing in the countries where they are present, and we are proud to be part of this success story and to create unique olfactory experiences!
This was the result of the successful sensory strategy in which Puro Sentido implemented a characteristic aroma of OMA coffee at bus stops, generating an impact on the streets of Bogotá and encouraging passersby to try the new OMA coffee with BAILEYS.
Puro sentido demonstrates once again the success of sensory marketing, this time with the Atlantis Plaza shopping center creating sensory experiences with Olfactory Marketing. Find out how you can do it with your company.
SOME OF OUR CLIENTS
